OPINION | Views expressed in this article reflect the author's opinion.

Sales of Bud Light are tanking after the company partnered with controversial transgender activist Dylan Mulvaney who regularly advances gender propaganda on Americans.

The owner of Brewhouse, Alex Kesaris, told Fox that “80% of Bud Light drinkers ordered something else this week.”

In Texas, Bud Light sponsors a weekly dart league that draws more than 100 players and finishes three kegs of Bud Light on a weekly basis. This week, the bar sold four bottles.

A report from “Beer Business Daily” found that Anheuser-Busch (AB) distributors placed fewer orders of Bud Light this past week.

The popular beer magazine wrote, “We reached out to a handful of A-B distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas.”

“It appears likely Bud Light took a volume hit in some markets over the holiday weekend,” the report added.

“Whether it lasts or whether the publicity sparks incremental off-setting demand from over the ideological divide in metro areas, remains to be seen,” the publication said.

Adding to the controversy, Bud Light Vice President of Marketing Alissa Heinerscheid said, “I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.’”

Heinerscheid argued the brand’s past marketing efforts as “out of touch” and “fratty.” The brand has positioned itself as America’s beer using campaign ads that involve baseball, NASCAR, the weekend cookout, and “guys hanging out.”

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Joseph Curl of Daily Wire explains the irony:

Her comments were made before it was revealed to the public that Bud Light decided to partner with transgender “influencer” Dylan Mulvaney, a biological male. Mulvaney recently marked one full year in transition, so Bud Light celebrated the occasion by creating a can with Mulvaney’s face on it.

Well, you might think, “Who cares?” But it turns out there was an incredible blowback from the craven move to cash in on the ever-growing “look-at-me-I’m-tolerant!” campaign. Consumers across the U.S. revolted against Bud Light, according to bar owners and beer-industry experts around the country…

Therein lies the irony. Beer has long been a more macho drink. Women can, of course, drink it, but beer has been associated with men standing around, talking sports and punching each other. Now, before you move to cancel me, that’s just how it has been. I didn’t make it happen. Women have a nice glass of pinot grigio, men hork down a Bud, which happens to be the nation’s top-selling beer brand.