Both NIKE and Adidas are facing major backlash after going “woke” by featuring men wearing female clothing, such as sports bras and leggings.
Adidas promoted a new women’s swimsuit by using a biological male model.
Adidas’ “Pride swimsuit” is part of its new pride collection ads.
The popular Libs Of TikTok tweeted a video of a man modeling the one-piece swimsuit.
Biological male models women’s swimsuit in @adidas new pride collection ad pic.twitter.com/MGgHVMpoRt
— Libs of TikTok (@libsoftiktok) May 17, 2023
“Bring back sexy, fit and FEMALE models!” one person responded.
“That is just gross and Adidas is added to my ever growing list of places I will never shop again! Go woke, Go Broke!!!” another person said.
One person responded, “I have breasts, hips and no need for an extra pouch of fabric around my labia. I guess that means this bathing suit isn’t for me.. or most women.”
“In which other instance do companies advertise to a demographic of ~1%? Women make up ~50% and we’re struggling lol! Make it make sense.”
More from Daily Wire:
The host of the Sirius XM “The Megyn Kelly Show” opened her podcast on Thursday with the news of Adidas, calling it “disgusting” and saying that “women do not have bulges in their bathing suit.”
“Now we gotta look at the bulge when we are just trying to get our bikinis,” Kelly told her audience. “Pardon me, but that’s disgusting and no one wants to look at it.”
— Advertisement — The athletic brand follows other big-name companies like Anheuser-Busch, Maybelline, Target, and Nike that have recently chosen to promote wokeness regardless of their customer base and bottom line.
