Ultra Right Beer, a brand launched as an alternative to Bud Light, has achieved record-breaking sales with a special edition can featuring former President Donald Trump’s mug shot.
The limited edition offering has become the “most sought-after collector beer can in American history,” with sales exceeding $2 million.
The company has also raised over $50,000 for the legal defense of Georgia Trump electors and the Georgia Republican Party. (Poll: Will You Shop at ‘Woke’ Companies? VOTE)
Woke-free beer Ultra Right rakes in $500,000 in the first 12 hours with a special addition can with President Trump’s mugshot😆#Trump2024 pic.twitter.com/MowBUo8wMn
— • á—°ISᑕᕼIá—´á–´ â„¢ • (@4Mischief) October 2, 2023
Bud Light faced a consumer boycott earlier this year, causing sales to plummet, while Coors Light and Miller Lite saw gains.
Analysts predict that the backlash may result in permanent profit damage exceeding $1 billion for Anheuser-Busch InBev.
Ultra Right Beer CEO Seth Weathers said, “We knew people would go wild over these collector cans, but we had no idea the response would be this crazy.
Sales of the beer were over $2 million by October.
Sales of the can “have poured in from the moment we launched,” Mr. Weathers said.
“With over $1 million in beer and merchandise sales, we’ve raised over $50,000 for the legal defense of the Georgia Trump electors and the Georgia Republican Party. Conservative Dad’s Ultra Right Beer puts our money where our mouth is—we’re doing our part to fight back against the unjust persecution of American patriots.”
The company says its product is “100 percent American beer.”
Anheuser Busch InBev, the parent company of Bud Light, has seen U.S. revenue fall by about 10 percent in the second quarter.
Revenue fell $395 million in North America.
Bud Light’s U.S. sales through retail stores have fallen by 25 percent or more since April.
The company claims that they have stabilized.
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